
SECTION B (40 Marks)
Answer all questions in this section.
3. Differentiate the following commercial terms:
(a) Formal communication and informal communication.
(b) Oral communication and written communication.
(c) Audio media and audio visual media.
(d) Internal communication and external communication.
(e) Fax and internet.
4. (a) Describe five qualities of a good entrepreneur.
(b) Mr Mkuu started business two years ago as a soft drink supplier, now his business has
collapsed. As an expert in commercial subject, give him four possible causes of his
business failure.
5. (a) Briefly explain the following terms:
(i) Stock taking
(ii) Stock valuation
(iii) Minimum stock
(iv) Maximum stock
(v) Rate of stock turn
(vi) Order point
(b) From the following details, calculate the order point of Mr Kenge a wholesaler for the
month of November, 2015.
Bags of sugar of 50 kg each:
Daily sales volume = 50 bags
Minimum stock = 200 bags
Delivery time = 4 days
(c) What are the three important functions performed by the modern warehouses in the
process of marketing of goods?
6. (a) Elaborate five factors used in determining the elasticity of demand.
(b) From the following demand and supply schedule for sugar, draw up demand and supply
curves; clearly show the equilibrium point, equilibrium price and equilibrium quantity,
the region of excess supply and excess demand.